A scientist in a white coat and blue gloves studying a vial of golden supplement against the light

The evidence platform

Where product claims
get tested.

Accredited testing, sensory panels and consumer studies today, with clinical research coming soon. One team and one named scientist, from the first sample to the claim.

Know what’s in itVerify Hear what people thinkDiscover Get a number you can printValidate Prove it in a trialProve · soon
A gloved hand lifting a softgel with tweezers from a glass dish of softgels and capsules

Verify · Analytical & Quality

Identity, potency, heavy metals, microbiology.
Every result against its specification.

Identity, potency, purity, stability, shelf life and how the product performs, reported the way retailers, regulators and your quality team need it. Pick a question to see how it is answered.

We measure each active against the number you printed, and report it as a percentage of label claim.

HPLC → Quality Proof

Lead, arsenic, cadmium and mercury, against the limits retailers and marketplaces enforce.

ICP-MS → Quality Proof

A fast identity check on incoming material, before it goes anywhere near a production run.

FT-NIR → Quality Proof

Total counts, pathogens, preservative efficacy and viable counts — reported at time of fill.

Microbiology → Quality Proof

Whether the product does its job once swallowed, to USP <711> and <701>.

Dissolution & disintegration → Performance Proof

Accelerated and real-time storage, so your shelf life is a finding you can defend rather than an estimate.

Stability chambers → Quality Proof

Integrated Stability360™

The shelf life a consumer actually experiences.

Chemistry, microbiology, physical properties, sensory and performance, measured together at every check-point. So when something changes, you can see which part moved first.

  1. T0start
  2. 3months
  3. 6months
  4. 9months
  5. 12months
  6. 18months
  7. 24months
ChemistryMicrobiologyPhysical propertiesSensoryPerformance
A man in a mustard jumper tasting from one of a row of small white cups

Discover · Sensory & Consumer Insight

Know what to fix
before the production run.

Just-About-Right questions tell you more than whether people liked it. Panelists say whether each attribute is too weak, just right or too strong, so the fix has a direction, not just a score. Test against competitors the same way, and finish with a clear go, optimize or reformulate call.

Prototype under testFormula A
Recommendation —
Sweetness—
Flavor intensity—
Mouthfeel / thickness—
Aftertaste—
◀ TOO WEAKJUST RIGHTTOO STRONG ▶
A woman at a kitchen table holding a glass of supplement drink, her check-in notebook open beside her

Validate · Consumer Evidence

Design the study that
wins you the claim.

Decide what you’re measuring before you start, and stick to it. That’s the difference between an opinion and a number you can print. Try it below.

How many people110
How long28 days
What you want to measure
What this is—
Where you can use it—
How it runs—
What you get—

—

Get a quote

See what taking part looks like for participants →

A woman running past a sunlit terracotta wall

Prove · Clinical Research

Coming soon

Show what your product does in the body.

From a small pilot study to a randomized controlled trial, independently reviewed and reported in full.

  • Sleep
  • Stress & mood
  • Mental clarity
  • Energy
  • Metabolic health
  • Weight management
  • Gut health
  • Immune support
  • Joint & muscle comfort
  • Sports & recovery
  • Skin, hair & nails
  • Sexual health
  • Women’s health
  • Men’s health
  • Heart health
  • Bone health
  • Eye health
  • Liver support
  • Hydration
  • Healthy aging

Ready-made designs are planned for sleep, stress and mood, and skin. Other areas are designed around your claim. See the ready-made designs →

05

Proof of Product™

Five levels of proof,
from a certificate to a clinical claim.

Each level rests on the one below it. Add them and watch what your product is able to say, and who believes it.

L1 · QUALITYidentity · potency · purity
L2 · PERFORMANCEdissolution · mixability
L3 · CONSUMERsensory · iHUT · preference
L4 · SCIENTIFICbiomarkers · clinical outcomes
L5 · CLAIMSintegrated dossier

At this level your product can say

—

—

The product lifecycle

From concept to shelf.
One team the whole way.

Most brands hire a new supplier at every step, and each one starts from zero. With curí, your product stays with the people who already know it.

  1. 01 · ConceptFormulation, with F.A.M.E. Health Labs
  2. 02 · PrototypeSensory panels
  3. 03 · OptimizationAt-home consumer tests
  4. 04 · ValidationAccredited analytical testing
  5. 05 · Shelf lifeIntegrated Stability360™
  6. 06 · DifferentiationCompetitive benchmarking
  7. 07 · ClaimsClaims360™ strategy
  8. 08 · EvidenceClinical studies Coming soon
  9. 09 · Launch and beyondOngoing lot-release testing

How it works

One named scientist,
from sample to certificate.

Every result passes second-scientist review and Technical Director sign-off before it reaches you — and the same named scientist stays with your product from inquiry through to certificate.

A scientist laughing on a phone call against a blue-grey wall
01

Inquiry

A scientist scopes it with you — not an account manager passing it on.

Hands holding an open box of three amber sample vials on a coral ground
02

Submission

Your sample is logged and tracked from the moment it arrives.

A single drop falling from a glass dropper into a dish of golden liquid
03

Testing

Validated methods, run on qualified and calibrated instruments.

A scientist looking through a microscope against a navy wall
04

Data review

A second scientist and the Technical Director check every result before it leaves the building.

A woman smiling with a white folder held to her chest
05

Certificate

Signed, retail-ready, formatted for the channel you sell through.

Name the claim.
Get the tests that back it.

Describe the product and the claim you want. A scientist replies within 24 to 48 hours, then scopes the tests, the study design and the evidence level the claim needs.

Get a quote