A scientist at a desk reading a short stack of papers, a dish of softgels beside her

Resources

Which claims survive review,
and the studies that back them.

Notes on which claims survive retail and legal review, plus standardized study architectures, so you do not have to build one from scratch.

A blank checklist on a clipboard beside a dish of softgels
Checklist3 min

The retailer-readiness checklist

Every document and data point vendor onboarding asks for — identity, contaminants, micro, the CoA itself, stability, channel programs and the claims file — so nothing surprises you the week a buyer says yes.

Analytical & quality · VERIFY

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Method note4 min

What a retailer actually checks on your Certificate of Analysis

Amazon, Whole Foods and iHerb each read a CoA differently. What the document has to contain, what causes a vendor-onboarding rejection, and why reformatting a certificate after the fact costs more than issuing it correctly.

Analytical & quality · VERIFY

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Method note4 min

Probiotic CFU: why “at time of fill” and “at expiry” are different claims

Viable count at time of fill, stability CFU modeling across shelf life, and the reason a number that was true on the filling line may not survive the shelf life printed beside it.

Microbiology · VERIFY

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Method note4 min

When a consumer statistic becomes usable on a label

The line between an R&D decision signal and marketing-usable evidence. Why a small, fast in-home test tells your formulation team what to fix but cannot back a claim you print, and what a study planned in advance adds.

Claims substantiation · DISCOVER → VALIDATE

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Three small tasting cups, one lifted from the row
Method note3 min

Just-About-Right analysis: turning “they liked it” into a reformulation brief

A hedonic score tells you whether consumers liked a prototype. JAR scaling tells you which attribute to change and in which direction — so the fix has a heading, not just a verdict.

Sensory science · DISCOVER

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Method note3 min

Stability that answers the question consumers actually ask

Conventional stability asks whether a product is still chemically and microbiologically sound at 18 months. It rarely asks whether it still tastes, smells, looks and performs right. Both belong on the same timeline.

Stability · VERIFY

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Method note4 min

Structure/function, not disease: writing a claim that survives review

What DSHEA permits a supplement to say, where the boundary sits in practice, and how the evidence chain behind a sentence determines whether legal and retail review will let it through.

Regulatory · CLAIMS360™

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A tall glass of sparkling electrolyte drink with ice
Study architecture Coming soon14 days

Hydration powder acceptance

A standardized 14-day in-home architecture for hydration and electrolyte powders — mixability, taste and repeat-use behavior, ready to customize rather than designed from zero.

  • FormatIn-home use test
  • Duration14 days
  • Reads outAcceptance & repeat use
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A bedside table at dusk with a glass of water and two softgels
Study architecture Coming soon28 days

Sleep consumer perception

A 28-day consumer perception architecture for sleep products, with the question fixed in advance and an analysis plan — the level at which a consumer statistic becomes usable on a label.

  • FormatProspective consumer study
  • Duration28 days
  • Reads outMarketing-usable evidence
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Three protein shakes side by side with a scoop of powder
Study architecture Coming soonBenchmark

Competitive protein benchmark

A head-to-head architecture for protein powders — your formulation against the products already winning the category, on the attributes that decide repeat purchase.

  • FormatComparative benchmark
  • ScopeYour SKU vs competitors
  • Reads outWhere you win and lose
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A scientist pipetting samples into a tube rack Start here

Not sure which of these applies to your product?

Describe the claim you would like to make. You will get the architecture that supports it — or a shorter, cheaper piece of work that answers the question first.

Get a quote See the platform →
“We verify what’s in your product, optimize how consumers experience it, validate consumer acceptance, and demonstrate what it does.”
— THE CURÍ PLATFORM