Proof of Product™ programs
The proof your product needs.
At the speed your market moves.
Start at the level your product is actually at — one assay for a retailer file, or a full clinical case behind a lead claim.
Name what you need to prove. A scientist replies within 24 to 48 hours and scopes the proposal with you.
Research packages
Consumer insights, consumer evidence, clinical evidence.
Enter at your stage.
New product or one already on shelf, the goal is the same: more of the market. Three tiers on one pathway, each answering a different question. DISCOVER, VALIDATE and analytical testing are available now; PROVE is coming soon.
Consumer Insights
For your team to act on. Not for the label.
“Do people like it — and what should we change?”
- Blind taste panels, scored properly
- What to change, and which way to move it
- A scorecard you can put in front of your formulator
- A clear go / optimize / reformulate call
Consumer Evidence
This is the tier that produces marketing-usable consumer statistics.
“Will people actually prefer this — and can we prove it?”
- The question fixed up front, so the answer counts
- People use your product at home and report back
- Full statistics, written up in a formal report
- The sentences your results will support
Clinical Evidence
The highest level of proof on the platform.
“Can we show what this product does to the body?”
- From a small pilot to a randomized controlled trial
- Independently reviewed before it starts
- Randomized and blinded where the design calls for it; safety monitored throughout
- A full study report and claims file
- Support if you want it published
Or start from a standardized study design Coming soon
Taste, mixability and whether people keep reaching for it — measured at home, in real routines.
Scope this study →
What people report about their sleep across a month of real use.
Scope this study →
Where your formula stands against the category leaders — before you decide what to claim.
Scope this study →Standardized study designs — each built around your product, your people and what you want to measure.
Or start from a ready-made clinical design Coming soon
Sleep quality, time to fall asleep, sleep length and morning alertness.
How people handle everyday stress, and how their mood holds up over the study.
Skin hydration, elasticity and moisture loss, measured with instruments as well as questionnaires.
Ready-made clinical designs, adapted to your product and your claim. Other areas are designed around what you want to say.
Also available
Find out what evidence you already have, and what you still need, before you commit to a clinical study.
Disintegration, dissolution and release, measured and compared side by side.
Chemistry, microbiology, physical properties and sensory at every timepoint, so the shelf life is one a consumer experiences.
Label claim, actual composition, sensory, physical performance and consumer preference, side by side.
How Claims360™ works
Start from the sentence you want to print.
We work backwards from the claim. A gap assessment shows where you stand before you spend on a clinical study.
- 01The claimThe sentence you want on the pack.
- 02Evidence reviewWhat you already have, and what it supports.
- 03TestingThe formula and dose as sold, confirmed.
- 04Pilot studyA small study to check the effect is there.
- 05Clinical studyA trial built around the claim.
- 06Claims fileOne documented chain, ready for review.
Retail readiness check
Six questions every retailer asks.
Questions like these come up at retailer and marketplace onboarding. An orientation tool, not a compliance audit.
Do you hold a current Certificate of Analysis for the exact lot you’re selling?
Has potency been verified against label claim by an accredited lab?
Do you have heavy-metal and microbiological results on file?
Is your shelf-life claim supported by stability data — not estimated?
Can every consumer statistic on your packaging be traced to a prospective study?
If a retailer challenged your primary claim tomorrow, could you produce the file behind it?
Name the claim.
Get it quoted.
Send your SKU list and the claims you want to make. A scientist replies within 24 to 48 hours, then scopes the tests and studies each claim needs.
Get a quote