science
Verified · Validated · Proven // ISO 17025 · GLP · cGMP

Science that speaks for supplements.

Purpose-built analytical testing lab and CRO for the dietary supplement & nutraceutical industry.

Science-first testing, research, and partnership, from raw material to retail shelf.

Standard 5 to 7 days Receipt to COA
Rush 48 to 72h Select Assays
Model 3-in-1 Lab · CRO · Regulatory
Clean Data Integrity Precision Accountability Transparency Clean Data Integrity Precision Accountability Transparency
mission
001 · Our Mission

Every test is an act of scientific accountability.

Named in honor of Marie Curie, a symbol of discovery, precision, and integrity, Curí exists to give supplement brands the analytical rigor they need to launch with confidence. Science isn't optional here. It's the only standard.

Mission Visual
002 · Start Here PATHWAYS

What do you need?

Five common paths brands take with Curí. Select one to see the recommended workflow.

Step 01

Raw Material Testing

Qualify incoming ingredients for identity, purity, heavy metals & microbiological compliance before you manufacture.

Step 02

Formulation Review

Ingredient compatibility, dose guidance relative to literature, and excipient selection review.

Step 03

Finished Product Testing

Full release testing against USP, AOAC, or in-house validated methods. Potency, micro, heavy metals, physical.

Step 04

Retail-Ready COA Issuance

Formatted to meet documentation standards required by Amazon, Whole Foods, iHerb, and major brick-and-mortar platforms.

Amazon

Supplement Testing & Transparency

Curí COAs are formatted to meet Amazon’s supplement compliance documentation requirements. No reformatting needed.

Whole Foods · iHerb

Vendor Qualification Packages

Full vendor onboarding documentation including COA formatting, SOP development, and third-party audit preparation.

All Retailers

COA + SOP Development

Tailored SOPs for incoming material testing, product release, and in-process controls, enabling brands to demonstrate cGMP compliance.

Compliance

21 CFR Part 111 Documentation

Full support for DSHEA label claim documentation and 21 CFR Part 111 cGMP compliance submissions.

Label Claims

Potency / Label Claim Verification

HPLC/MS analytical confirmation that active ingredients are present at declared levels.

DSHEA

Structure / Function Substantiation

Scientific literature review, analytical substantiation packages, and documentation dossiers.

Novel Ingredients

Custom Method Development

For proprietary ingredients where compendial methods don't exist, Curí develops and validates custom analytical methods.

Shelf Life

Stability & Expiry Claims

Accelerated and real-time stability programs per ICH guidelines. Data to support end-of-shelf-life label claims.

Identity

FTIR / NIR / HPLC Identity Testing

Comparison against reference standards to confirm you received what you ordered.

Purity

Adulteration Screening

HPLC-UV/PDA and FTIR pattern matching to detect substituted or diluted materials.

Safety

Heavy Metals & Contaminants

ICP-MS for Pb, As, Cd, Hg and full elemental panel per USP <232> or California Prop 65 limits.

Microbiology

Total Counts + Pathogen Detection

RAC, TAMC, TYMC, coliforms, E. coli, Salmonella, plus probiotic CFU enumeration with species-selective methods.

NSF · USP

Certification Support Testing

Curí provides the analytical data and documentation stack that certification bodies require.

OOS Investigation

Root Cause Analysis

If a prior application was denied, Curí can perform sample investigation, identity testing, and documentation review.

Audits

Third-Party Audit Preparation

Curí actively supports clients through audit preparation, vendor qualification documentation, and compliance submission packages.

Ongoing

Lot Release Programs

Ongoing testing programs for each production lot, providing consistent COA documentation for continued retail compliance.

003 · Services OUR WORK

All services.

Every offering laid out in full. Three core testing pillars, each with full scope and methods shown up front.

Raw Material

Raw Material Testing

Incoming qualification per 21 CFR Part 111: identity, purity, strength & composition. Botanical authentication & adulteration screening.

FTIRIdentity
ICP-MSHeavy metals
USP <2021>Micro
21 CFR 111Compliant
Finished Product

Finished Product Testing

Full release testing & label claim verification across capsules, powders, gummies, liquids, softgels & tablets.

HPLC/MSPotency
USP <711>Dissolution
6Formats
RetailReady
CRO Services

Contract Research (CRO)

Method development, validation, label claim substantiation & stability studies. GLP-aligned & FTC/FDA defensible.

ICH Q2(R1)Validation
DSHEAClaims
GLPAligned
5Modules
Raw Material Testing
Tests Performed
  • Identity: FTIR, NIR, HPLC vs reference standards
  • Purity / adulteration: HPLC-UV/PDA, FTIR pattern matching
  • Heavy metals (Pb, As, Cd, Hg) via ICP-MS
  • Microbial limits: RAC (rapid aerobic bacteria), TAMC, TYMC, coliforms, pathogens
  • Probiotic CFU enumeration
  • Moisture: Karl Fischer or gravimetric LOD
  • Botanical authentication via FTIR/NIR fingerprinting
Regulatory Alignment
  • 21 CFR Part 111 compliant
  • USP <232>/<233> elemental impurities
  • California Prop 65 limits available
  • USP <2021> microbiological limits
  • AOAC or validated in-house methods
Finished Product Testing
Parameters Tested
  • Potency / label claim via HPLC/MS
  • Microbiological compliance (USP <2023>)
  • Heavy metals per USP <232>/<233> or CA Prop 65
  • Moisture content & water activity
  • Dissolution (USP <711>) & disintegration (USP <701>)
  • Hardness & friability for tablets
  • pH & appearance for liquids
Product Formats Supported
  • Capsules (hard-shell gelatin and HPMC)
  • Powders (bulk and sachet)
  • Gummies
  • Liquids (tinctures, emulsions, beverages)
  • Softgels
  • Tablets (coated and uncoated)
Contract Research (CRO)
CRO Capabilities
  • Custom method development for novel/proprietary ingredients
  • Full ICH Q2(R1) method validation
  • Custom protocols around specific claims or ingredients
  • Label claim substantiation (DSHEA structure/function)
  • Accelerated & real-time stability per ICH
Deliverables
  • Full study reports + data appendices
  • Substantiation dossiers for retail submission
  • Validated SOPs transferred to client QA
  • Stability protocols with time-point data
  • FTC/FDA-defensible documentation packages
// Also available standalone

Specialized & standalone services

Targeted offerings you can request on their own, with no full testing project required.

Shelf Life

Stability Testing

Accelerated and real-time stability programs run to ICH storage conditions, including overage and coverage studies in our stability chambers, supporting expiry dating and shelf life claims.

  • Accelerated & real-time
  • ICH storage conditions
  • Overage & coverage studies
Raw & Finished

Allergen Testing

Allergen screening for both raw materials and finished products, covering the major panels that retailers and regulators expect to see.

  • Gluten, soy, milk, egg
  • Peanut & tree nut
  • Raw material & finished
Compliance

Regulatory Review

Independent review of labels, claims, and documentation against DSHEA, 21 CFR Part 111, and retailer requirements before you submit.

  • Label & claim review
  • 21 CFR Part 111
  • Retailer readiness
Development

Advanced Formulation

Formulation development and optimization, from excipient selection to stability-guided reformulation and choice of delivery format.

  • Excipient selection
  • Stability-guided
  • Delivery format
Standalone

Formulation Review

A standalone review of an existing formula: ingredient compatibility, dose versus the literature, and excipient selection. Available on its own, not only inside a full project.

  • Ingredient compatibility
  • Dose vs literature
  • Excipient selection
Standalone

Certificate of Analysis

Retail-ready CoA issuance and reformatting, offered on its own as well as part of a full testing project. Formatted for Amazon, Whole Foods, and iHerb.

  • Retail-ready format
  • Reformatting service
  • Issued on its own
capabilities
004 · Capabilities

Tailored science for
modern supplement brands.

Testing, research, and partnership that bridge the gap between laboratory precision and real-world compliance.

Start Project
// 001 Autonomous Analytical Lab

ISO 17025 Analytical Laboratory

// 001

Architecting validated analytical environments and instrument calibration programs to ensure every data point is traceable, reproducible, and defensible under audit.

HPLC/MS ICP-MS
// 002 Finished Product Testing

Finished Product & Release Testing

// 002

Full release testing across all supplement formats. Potency via HPLC/MS, microbiological compliance, heavy metals, dissolution & physical characterization, formatted for direct retail submission.

COA · CERTIFIED PASS USP <711>
// 003 CRO & Custom Methods

CRO & Custom Method Development

// 003

Method development, ICH Q2(R1) validation, label claim substantiation, and stability programs. Every CRO engagement scoped individually for novel ingredients and proprietary formulations.

DEV VAL SOP research ICH Q2(R1)
005 · Why Curí THE DIFFERENCE

Not all labs are the same.

We don't just test. We verify. Most labs are high-throughput commodity services. Curí is built differently: purpose-engineered for the supplement industry, with uncompromising rigor at every stage.

curí
Commodity Lab
Supplement-specialized expertise
Botanical, hormonal, probiotic depth
General-purpose
Integrated CRO capabilities
Testing + CRO + Regulatory under one roof
Testing only, you manage the rest
Retail-ready COA formatting
Amazon, Whole Foods, iHerb · no reformatting
Generic COA format
Label claim substantiation
Literature review + analytical dossiers
Not offered
Dedicated scientific contact
Every client assigned to a scientist
Customer service / ticket queue
Retailer onboarding support
Active submission support
Not offered
Probiotic CFU strain-level testing
Species-selective · shelf-life validated
Bulk count only
Rush turnaround
48 to 72 hrs for select assays
Varies / premium pricing
006 · Philosophy
observed in glass

Science shaped by intention

No. 001 · Analysis
No. 002 · Method
No. 003 · Precision
No. 004 · Release
No. 005 · Purity
No. 006 · Identity
No. 007 · Compliance
No. 008 · Integrity
No. 009 · Validation
No. 010 · Synthesis
No. 011 · Rigor
No. 012 · Standard
No. 013 · Sample

Bridging the gap between laboratory precision and Real-world
compliance through testing, Research
and partnership.

007 · Instrumentation LABORATORY

Analytical instruments.

All instruments maintained under documented qualification & calibration schedules per ISO 17025.

tR1tR2tR3mAU
// 01
HPLC · UV/PDA & MS Detection

Potency & Identity

Potency assay, label claim verification, identity confirmation, purity assessment. Botanical actives, vitamins, hormonal compounds.

%T40002000400 cm⁻¹
// 02
FTIR & FTNIR · Spectroscopy

Rapid Material ID

Raw material identity testing, fingerprint matching, rapid non-destructive ID, polymer/excipient verification.

208Pb75AsInt.m/z
// 03
ICP-MS · Heavy Metals

Elemental Analysis

Pb, As, Cd, Hg & full elemental panel per USP <232>. California Prop 65 limits available.

USP <711>
// 04
Dissolution · USP <711>

Release Testing

USP Apparatus 1 (basket) & 2 (paddle). Simulated gastric/intestinal fluid. Tablets, capsules, softgels.

USP <701>
// 05
Disintegration · USP <701>

Tablet & Capsule QC

USP-compliant disintegration testing for tablets & capsules per standard acceptance criteria.

±0.1mgUSP <1217>
// 06
Moisture & Physical · USP <1217>

Physical Characterization

Loss-on-drying (gravimetric). Hardness, friability & physical attributes for tablets, capsules & chewables per USP standards.

MICROBIOLOGYRapid counts, pathogen detection & probiotic CFU.

RAC

Rapid aerobic bacteria

Rapid aerobic bacteria count for accelerated release.

TAMC

USP <2021>

Total aerobic microbial count.

TYMC

USP <2021>

Yeast & mold enumeration.

E. coli

Bile-tolerant gram-neg

Pathogen detection per USP.

Probiotic CFU

Species-selective

24-month shelf-life programs.

Dosage Form TestingSeparate protocols by format. Hover a form for its product-specific tests.
Tablet protocol
  • Hardness (breaking force)
  • Friability per USP <1216>
  • Disintegration per USP <701>
  • Dissolution per USP <711>
  • Weight & content uniformity
  • Thickness & diameter
Capsule protocol
  • Disintegration per USP <701>
  • Dissolution per USP <711>
  • Fill weight & variation
  • Loss on drying (shell)
  • Shell integrity & banding
  • Content uniformity
Chewable protocol
  • Hardness & texture profile
  • Disintegration per USP <701>
  • Moisture & water activity
  • Weight & content uniformity
  • Organoleptic (taste & appearance)
  • Dissolution where applicable
Softgel protocol
  • Rupture test per USP <2040>
  • Dissolution per USP <711>
  • Fill weight & variation
  • Seam & seal integrity
  • Moisture & water activity
  • Content uniformity
008 · Certifications QUALITY

Built to the highest standard.

Every standard we operate under is documented, audited, and built into our workflow, not bolted on.

ISO 17025Accredited

ISO/IEC 17025:2017

Independently verified laboratory competence, the international gold standard for testing labs.

GLPCompliant

Good Laboratory Practices

Study documentation, data integrity, audit trails, personnel qualifications & QA oversight across all CRO activities.

cGMPAligned

21 CFR Part 111 Aligned

COAs, SOPs, deviation records & CAPA systems integrate with clients' manufacturing quality programs.

21 CFR Part 11Compliant

LIMS Data Integrity

Electronic records & signatures in a 21 CFR Part 11 compliant LIMS: audit trails, access controls, and time-stamped data.

RetailReady

E-Commerce & Retail Compliance

COAs formatted for Amazon, Whole Foods, iHerb, and major health retail platforms.

industries
009 · Industries
WHO WE SERVE

From raw ingredients
to retail shelves.

Serving the full supplement value chain, from R&D labs and ingredient suppliers through contract manufacturers to consumer-facing brands.

// 01Dietary Supplement BrandsThird-party testing, COA issuance, lot release
// 02Nutraceutical & Botanical SuppliersRaw material qualification, identity & purity
// 03Contract Manufacturers (CMOs)Independent QC testing for brand clients
// 04Life Science & Biotech CompaniesPhytochemical profiling & R&D support
// 05Clinical Research OrganizationsGLP-aligned testing for clinical protocols

PRIORITYCategories

Women's Health Sports Nutrition Cognitive / Nootropic Probiotic Herbal & Botanical
010 · Workflow OUR PROCESS

5 steps. 6 to 7 days.

Iterative, transparent, and engineered for retail-ready output. Rush (48 to 72 hr) available for select assays.

Day 01 · Intake

Inquiry & Scope

  • Submit via portal or email
  • Scope review & method confirmation
  • Quote issued same day
Day 02 · Receipt

Sample Submission

  • Ship to Cedartown, GA
  • Chain-of-custody initiated
  • Logged into QMS
Day 03+ · Analysis

Testing & Analysis

  • USP / AOAC validated methods
  • Micro panels: +5 to 7 days incubation
Days 4 to 5 · Review

Data Review & QA

  • Second scientist review
  • Technical Director sign-off
  • OOS triggers investigation
Days 6 to 7 · Issue

COA Issuance

  • Retail-ready COA via portal
  • CRO: full study report
Rush: 48 to 72 hours for select assays · Microbiology per USP <2021> adds 5 to 7 days for incubation · CRO projects scoped individually at kickoff · All records retained per ISO 17025
contact
012 · Contact
GET IN TOUCH

What you claim. We confirm.

Trust starts in the lab. That's where we begin, and where every claim you make gets confirmed. Response within 1 business day, same-day for rush requests.

Emailcontact@curiusa.com
Phone478-960-8856
Laboratory

Cedartown, GA
Sample intake · Testing · COA

Office

Atlanta, GA
Client services · CRO · Regulatory

Request a Quote